awardsIt may seem obvious that you should be working for your customer, but it seems to be a fact that eludes many people. Very often I hear the comment that people are working to impress their peers. While this seems to be most prevalent in design, marketing, and programming, it does appear in all industries.

While peer recognition is gratifying, it won’t keep you in business. Your bottom line depends on solving your customers problems, not impressing your peers.Here are three things to keep in mind when moving forward on a project:

  • The Customer Has A Problem: A customer comes to you because they are unsatisfied. They have a problem  and want it solved. They may not be able to articulate what the exact problem is, but they know it exists.
  • Your Customer Is Relying On You: They have come to you for a solution. They don’t care what programming language you use or what method you use as long as you solve the problem.
  • Your Customer Is Your Boss: This is not the same as ‘the customer is always right.’ They are paying for a service that solves their problem. They are the reason you are in business and they are keeping you in business.