When you attend a networking meeting, the best outcome is that you meet new people. You’re not there to sell, because the other people aren’t there to buy. You want people to get to know you and you get to know them. Most people understand this. This does’t happen at a single meeting. After you [...]
When you’re running a business, it’s crucial to watch the bottom line. You need to ensure that you are getting a good return on investment, that you have positive cash flow and, of coure, that you are turning a profit. There are other factors that the numbers don’t show you and these things can be [...]
It’s not enough to build a network, you also need to maintain it. This means preserving your connections with enthusiasm so the best ideas, resources, and talent come your way. Harvard Business School recommends three tips for doing that: Bring yourself fully to every interaction. Turn off your phone. Signal interest by sitting forward and [...]
Building a network is an important part of building a business. Becoming a trusted source of referrals and information builds your credibility and helps keep you top of mind when someone needs services that you offer. Not everyone knows how to network. Here are a few examples of networkers that won’t help you and that [...]
While discussing e-mail marketing a local business owner stated that their e-mail marketing campaign was handled by an industry association. When asked if the association provided content, the owner answered, “No, they send offers. We use calls to action.” Every marketing person should know the value of the call to action. It’s the piece that [...]
Effective communication is integral to the success of a client project. This requires more than just calling a client up or sending them an e-mail. Having a plan for maintaining communication throughout a project’s life will make things much easier. Plus, it also helps manage your client’s expectations and will make future projects get approved [...]
In many ways we live in virtual worlds. We communicate by e-mail, texting and social media. We work with people in different states and countries. Coworkers who work in different countries, locations, or even in the same building can go weeks without face-to-face contact. Economic conditions have created an environment of fear, anxiety, and mistrust. How [...]