The Right (and Wrong) Way to Use Google to Protect Your Reputation

GoogleThe front page of your reputation isn’t your résumé or your social media profiles–it’s what pops up in a Google search.

And if you want to get ahead of things that could be more in the hands of others than your own, you have to keep tabs. The question is, when you Google yourself, are you doing it the right way? Online reputation experts say you may not be.

Reputation management companies BrandYourself and ReputationDefender have two key pieces of advice: Google yourself often, and when you do, do so using a private window or incognito mode option so that results are not customized because of your location or search habits.

Read the entire article at Inc. magazine