Even as neuroscientists continue to unearth new discoveries about the human brain, some of the most effective brain hacks have been around for years. Take Blaise Pascal, for example, born in 1623. The 17th-century French philosopher, mathematician, and physicist explored human nature in his book of essays Pensées.
Brain Pickings sheds light on his stance on the art of persuasion: “Pascal came to see that the surest way of defeating the erroneous views of others is not by bombarding the bastion of their self-righteousness but by slipping in through the backdoor of their beliefs.”
Read the entire article at Inc. Magazine
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