Routines have good and bad results. The good is that they provide consistency. The bad is that they can sap your motivation. Doing the same thing over and over can be mind numbing. How can you stay motivated?
One way is to focus on your customer. We all want to know that what we do matters. Remembering that what you do affects and helps people can boost your motivation. Creating a concrete picture of your impact can be self-affirming as well as motivational. Studies have shown that cooks feel more motivated and work harder when they see people eating their food, for example. Even if the results of your work aren’t tangible, thinking about specific names and stories of those who benefit from your efforts can offer a window into the good that you are doing.
Go beyond what you do and look at what effects your work has. Look at what your customer is ultimately getting. Your work allows them to improve their work. That allows them to make a better living and improve their life. Your product keeps your customer safe. Your work alleviates a problem that held your customer back. Whatever it is, the key is to make a direct connection from your work to those who benefit.