Necessity is the mother of invention. When times or resources are tight, people usually figure out how to make due: they create work-arounds, devise new ways of operating, and make better use of limited assets.
If you’re looking for a creative solution or an innovative new product, remember that creative problem-solving is the inevitable result of working with constraints. Try deliberately imposing scarcity on a process. Limit time, money, options, or other resources.
A great example is the work done by NASA during the flight of Apollo 13. They needed to build a CO2 scrubber (a filter that removes carbon dioxide from the air) but were limited by the fact that they could only work with what the astronauts had on the ship. They also had to devise a new process to power up all of the ship’s systems, without going over power constraints.
Set up a series of requirements and limitations and get creative. Innovation is a strategic advantage and you can coax it along using this method.