The Modern Observer Group

Now this may seem like an odd question, of course we all want Likes on our Facebook Pages and posts. But given changes over time to the way the platform works and how the News Feed algorithm functions, does the number of Page Likes you have matter as much as it used to? Does having more Page likes necessarily mean you’re a better business, or the best option relative to a users’ search?

Likes are the fuel that runs the Facebook machine, the tool that defines organic reach, that Facebook uses to target us with ads – without doubt, Likes are important. But just how important are they in the modern Facebook eco-system?

Here’s an examination of the evolution of the Like and how it’s influence has been diluted over time.

Read the entire article at Social Media Today