Customer retention is invaluable when your business lives or dies on subscriptions.
If you provide some type of monthly subscription service, such as a product or software as a service, it’s vital to increase customer lifetime value and retain more of your best customers. But how do you do it?
Is it to build a better product? Well, obviously you want to make your product more valuable and more essential. But this isn’t always easy to do because of the time involved.
Customer retention has been one of my top focuses for eight years at the software company I founded, WordStream. We’ve probably done more than 1,000 experiments over the years. Now I’d like to share some of my findings.
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