Your Customers’ Perception Is Reality
You’ve worked hard to build the reputation of your company as well as your own. You have a very specific […]
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Category: Customer
Target Your Customer. It Isn’t Everybody.
You may believe that your product or service is the best thing since sliced bread and that it can benefit […]
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Know How Your Customer Operates
It’s very common for business owners to say “everyone can use us.” In reality, not everyone will use your business. […]
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One Size Does Not Fit All
You may think your product or service is the greatest thing since sliced bread and that everyone can benefit from […]
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What Goes Into Your Pencil?
When was the last time you really thought about your pencil? It sits on your desk until you need it. […]
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Tech Only Matters If It Affects The Customer
A few years ago I attended an event in which most of the attendees were programmers. As everyone introduced themselves […]
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Is Personalization Limiting Choice?
Go online and very often you’ll see a note that says something like, “You may also like…” recommending another article […]
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Fiduciary Responsibility Isn’t Just For Finance
By law financial advisors are required to act with fiduciary responsibility. This means they are required to put the client’s […]
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Some People Will Never Buy
Recently online radio broadcast service Spotify went public. When it did, analysts discussed their business models. The service offers two […]
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What Happens When You Don’t Change With Your Customers
At the time of this writing, another Oscar ceremony has been telecast. While the ratings appear to be breaking records, […]
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