Why Your Data May Be Useless

Why Your Data May Be Useless

Evaluate, Featured
With so many companies focusing on analytics there is more data out there than ever before. Before you rely on it, however, you need to make sure you have one more item: context. Without the proper context, data can be manipulated to prove almost anything. Case in point: the recent U.S. elections. There are those who proudly claim the Democrats have a mandate to oppose President Trump because they took back the House of Representatives. However, when you put the election in historical context, the Democrats won fewer seats than the opposing party usually wins in mid-terms election. Not only didn't the Democrats get their "blue wave" but they didn't do as well as they should have done by historical measures. The same analysis holds true for your business. If…
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