The Modern Observer Group

May42020 by Modern Observer GroupNo Comments

Overestimating Is Not Better Than Underestimating

In a recent interview about the COVID-9 pandemic, mayor of New York City Bill DiBlasio reveled that he had overestimated the number of respirators they needed. He had estimated they needed between 200 and 300 each day. The real number was under a hundred. When criticized people took a quote from Dr. Fauci who said that he would rather be criticized for overestimating than underestimating. The fact of the matter is neither one is good. Using this example, let's look at it from the perspective of the mayors of Philadelphia, Houston and Chicago. If New York gets 100 - 200 more ventilators per day than they need, they have to come from a limited stock. How many people in those other cities couldn't be put on ventilators because New York…

Feb142020 by Modern Observer GroupNo Comments

Stop Second-Guessing Your Decisions

Evaluate, Featured

Do you find yourself revisiting every decision you make, agonizing over whether it really was the right one? While everyone has doubts, second-guessing yourself too often can affect your leadership— and the perception of your leadership among other people. If you aren’t initially feeling confident about a chosen path, don’t discount where your intuition has led you. Try keeping a journal of recent decisions. Hopefully, you’ll find that your intuition has led you in the right direction over time and that even when you made mistakes, they were easily corrected. Another powerful way to stop questioning a decision in the moment is to make a plan to formally review it at a later date. It could be in a few weeks, or a few months — whatever feels appropriate. Add…

Feb122020 by Modern Observer GroupNo Comments

Set A Timer When Making A Tough Decision

Evaluate, Featured

We spend a lot of time and energy each day making choices — some minor, and some serious. But it’s possible to handle decisions of all kinds more efficiently. One strategy is to use a timer for the most difficult and unpredictable decisions. Some decisions are so complicated that you may never come to a conclusion that feels exactly right. So, set a specific amount of time, and when time’s up: make your best choice and move forward. It helps if you can make the decision smaller, with minimal investment, to test it. But if you can’t, then just make the decision. The time you save by not deliberating pointlessly will pay massive dividends in productivity. To learn how a Modern Observer Group coach can help your decision making process, contact…

Oct302019 by Modern Observer GroupNo Comments

Balancing Mindfulness

Attitude and Mindset, Evaluate, Featured

Mindfulness is sweeping corporate culture. It's the hot buzzword of the moment. It's practice brings great benefits. However it is not the ned all and be all. It needs to be balanced in order for you to succeed. What does this mean? Let's start with what mindfulness is. Mindfulness is the act of being in the moment. It is focusing on what you are doing right now. In practice most people focus on their breathing to clear their minds, but you can focus on any activity you are doing. It is about being aware of yourself, your activity and your surroundings in that moment. It is a great way to resent your mind and stay focused. What do we mean that it needs to be balanced. Like most things, people…

Aug282019 by Modern Observer GroupNo Comments

Investing Is Not Spending

Evaluate, Featured

We're all concerned with the bottom line. If you don't have money coming in faster than it goes out, your business can close down. This limited mindset makes us scrutinize every purchase. When deciding whether or not to commit funds to something, you need to ask yourself a question: are you spending money or investing it? Spending money means you are giving money in exchange for goods or services of relatively equal value. Furthermore, when you spend money, the item you are spending on loses value over time. This doesn't mean that spending is always a bad decision. It is a decision that should be carefully thought out. An investment provides more value over time. This isn't limited to investment vehicles (stocks, bonds, etc.). It includes education, self-improvement, professional certifications…

Aug162019 by Modern Observer GroupNo Comments

Everything Is Too Expensive Until It Isn’t

Evaluate, Featured

It's a common complaint. "We can't do that, it's too expensive." The problem is that most people define "expensive" too narrowly. In most cases, people look at an amount of money and determine if it is cheap or expensive. There is more to the calcualation. What makes something expensive is a lack of Return On Investment (ROI). That ROI is not necessarily financial. It depends on what your goals are. If the investment will put you far ahead of your competition it is probably not as expensive as you think. Your short-term ROI may be small but what will beating your competition do to long-term ROI. Another thing to look at is the long-term cost. Solar panels have been called too expensive. Of course the more a technology progresses the…

Jul32019 by Modern Observer GroupNo Comments

Your MBA Isn’t Worth What You Think It Is

Evaluate, Featured, Improvement, Leadership

The exalted MBA degree is suffering a downturn. Fewer people are entering MBA programs. There is a good reason for that. The MBA is not worth the time and money. How many great companies were built by people with MBAs? You'll be hard pressed to find one. How many companies were run by people with MBAs when they collapsed? That number is a lot larger. The financial instruments that caused the great recession were created by MBAs. Why is this? What you don't learn in an MBA program is how t run a company. You also don't learn how to manage people. What you are taught is business theory. When you get5 out of the classroom, that theory isn't worth much. Academics have had to admit a few hard truths…

Apr82019 by Modern Observer GroupNo Comments

All Comparisons Are Not Equal

Evaluate, Featured

Mark Twain once said, "There are lies, damned lies, and statistics." There was a recent instagram post from a company called Arbonne. Arbonne is a network marketing/MLM company that sells cosmetics and vitamins. The company was touting the fact that their growth rate was higher than Google and Amazon. While the statistic is technically true, it's also incredibly misleading. How can they claim to have a growth rate larger than those incredibly successful companies? It is simple. When a $20 million company grows to $30 million it has a 50% growth rate. For a billion dollar company to match that rate, they need to grow $500 million. By the same token if you invest a dollar and get a 1000% return, you have $10. A fantastic growth rate but hardly…

Mar252019 by Modern Observer GroupNo Comments

Follow The Facts

Evaluate, Featured

It happens all the time. A project goes off the rails. The projected results fail to come in. Yet a business continues to pour good money after bad to keep it going because management believes in the project. While belief is a wonderful thing, you need to follow the facts. When a project you are invested in, emotionally as well as financially, it becomes difficult to evaluate it objectively. Without that objective evaluation, these projects can go from a minor failure to massive drain on resources. How can you make sure a project is evaluated properly? Step away from the project: Look at what's going on as if it were happening to someone else. Would you advise someone else to take the action you have if you weren't involved?Ask for…

Feb252019 by Modern Observer GroupNo Comments

Demographics Vs. Psychographics

Evaluate, Featured

The need to understand who your ideal customer is comes down to finding what your customers have in common. Most business people describe their customers in terms of demographic information. To get a better feel, you should look at their psychographic information. Demographic segmentation — i.e., defining audiences by factors such as age, gender, marital status, income, etc. — has been used by marketers for decades to help define their target audience profiles. But as countless real-world marketing campaigns have shown, it is not uncommon for people who fall within the same demographic profile to act in radically different ways. Psychographics include characteristics of an audience that are slightly more intangible, such as interests, habits, attitudes, emotions, and preferences. Psychographic segmentation is the act of identifying and classifying groups of people…