Monitoring your social media presence is incredibly important – but many business owners and marketers are concerned it will take too much time. In fact you can keep up with with what people are saying in less than 10 minutes a day. Here are some simple steps to take to keep up while you enjoy a cup of coffee.
- Check Twitter for chatter about your company ( 2 minutes ): Use tools like TweetDeck or Twitter Search to monitor conversations about your company in real-time.
- Use Google Alerts ( 1.5 minutes ): Check Google Alerts for your company name, products, executives, industry or brand terms. To set this up, enter your search terms in a Google Alert and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox.
- Use an RSS Reader to check Flickr, Digg and others ( 2.5 minutes ): Also set up RSS feeds for searches on your company name and industry terms in other social media sites. Similar to monitoring LinkedIn and Twitter, your Reader will serve as a great place to centralize your searches.
These three tips will keep you up-to-date on what is being talked about on social media without taking up your entire day.
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