Do you use social media with SEO strategies in mind? If not, says Josepf Haslam, senior director of social SEO at Education Dynamics, you might as well be pouring water into the moat of a sandcastle — the evidence of your effort disappears in the blink of an eye.
Solid SEO practices are like a “concrete foundation” for your social media moat. “The water you pour (social activity) can accumulate and create an enduring benefit,” he says.
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