There’s a powerful truth hidden in nature—one that could change how you face life, business, and every challenge that comes your way. When a storm approaches on the plains, cows try to run away from it. They panic. They move in the opposite direction of the dark clouds and rolling thunder. But here’s the problem: cows aren’t fast enough. As the storm catches up, they end up running with it, prolonging their time in the rain, wind, and chaos.
Buffalo, on the other hand, do the opposite.
When the storm comes, buffalo run into it. Straight at it. They charge directly through. It seems counterintuitive—crazy, even. But by heading into the heart of the storm, they move through it faster. Their exposure is minimized. Their pain is shorter. And they emerge on the other side quicker, stronger, and clearer.
This isn’t just animal instinct. It’s a mindset. And it’s one that high performers adopt.
The Storm Is Inevitable. Your Response Is Everything.
In business and life, storms are going to come. A sales slump. A major setback. A mistake that costs time and money. A shift in the market. A strained relationship. These aren’t if situations. They’re when situations.
So the question isn’t how to avoid the storm.
It’s: How will you respond when it hits?
The cow runs, delays, denies, and tries to escape. The problem gets bigger. The anxiety increases. The pain lingers longer.
The buffalo leans in, takes action, and walks through discomfort with clarity and purpose.
When you start to face your challenges head-on instead of trying to go around them, you gain speed, momentum, and power. You become more decisive. More disciplined. More resilient.
Dive Into the Discomfort—That’s Where the Growth Lives
Most people think success means avoiding pain. That’s not it.
Success is about being willing to experience pain on purpose in the service of something greater. Whether you’re launching a new product, rebuilding a broken system, or resetting your leadership style, it’s going to be uncomfortable. But if you go into it with intention, instead of avoidance, you take control of the timeline.
The faster you step into the hard conversation, review the numbers you’ve been avoiding, and confront what’s not working, the faster you move beyond it.
Discomfort isn’t your enemy—it’s your GPS. It’s pointing to the very thing that’s keeping you stuck. Walk into it. That’s where transformation starts.
Why a Business Coach Is Your Trail Guide Through the Storm
You don’t have to charge the storm alone. That’s where a coach comes in—not to shelter you from the rain, but to guide you through it with speed and strength.
A great business coach:
- Helps you see storms coming before they hit
- Challenges your “cow thinking” and instills “buffalo habits”
- Keeps you focused when panic tries to pull you off course
- Shows you the most direct path to results
- Holds you accountable when the temptation to run shows up
Coaching is not about comfort. It’s about clarity. It’s about having someone in your corner when the sky turns dark—someone who knows the terrain and walks with you until the skies clear again.
Final Thought: You Were Built for the Storm
You are not fragile. You were built for more than avoidance and delay.
Every storm you’ve survived has made you stronger. Every challenge you’ve walked through has shaped you. So stop running away. Face forward. Chin up. Shoulders back.
Be the buffalo.
Because the fastest way through the storm… is straight into it.
Ready to face your storm head-on? Let’s talk. A breakthrough might be one conversation away. Schedule a call here or contact us at the information below. Modern Observer Group programs are based on the Businetiks system as detailed in the book, “The Businetiks Way.”
