In the play, As You Like It, William Shakespeare states, “All the world’s a stage and all the men and women merely players.” The phrase is meant to compare life to a play, but the line applies to business as well. In business everyone has their role and it takes everybody hitting their mark to make things run.

This isn’t just about the people but about the businesses themselves. Businesses play different roles at different times. They can partner with other businesses in one area and compete with them in another. They can be benefactors, suppliers, buyers, employers, etc. The roles they play are many and just as each employee, supplier, etc. needs to play their roles for the business to benefit, the business has to play its roles properly for the employees, customers, and community to benefit. These roles must be balanced. For example, if a business pays high salaries, that is great for the employees, but if those salaries push the costs too high customers will be hurt by higher prices.

To make your business succeed, you have to consider all the roles it plays and how they affect each other. Keeping those roles balanced will benefit you in the long term.

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