There are very few, if any, businesses that operate in a unique space. There is someone offering a similar product or service as you. In many cases, there are other companies offering the exact same product as you are. What makes you stand out from your competition isn’t your product or service. It is you.
The one thing your competition can never have is you. (If you join them, they are no longer the competition.) The culture of a company can create a type. Even years after they leave the company, you can usually tell if someone worked at IBM. For small businesses, you are that culture. You need to reach out to potential customers not just as a representative of the company but as a person. In the eyes of many customers there is no “company” just the person they deal with.
Here are three things you can do to maximize your impact:
- Be authentic: Don’t pretend to be someone you’re not. You never come across as well when you are playing a part as you do when you are being you.
- Don’t hide your personal side: If you are an avid sports fan or music buff, don’t be afraid to show that. Very often connections are made over things that have nothing to do with business.
- Live up to your word: If you say you will do something, do it. If something goes wrong, own up to it and fix the problem.
To see how a Modern Observer Group coach can help you stand out, schedule a call here or contact us at the information below. Modern Observer Group programs are based on the Businetiks system as detailed in the book, “The Businetiks Way.”