Get to the Root Cause of Your Burnout

Get to the Root Cause of Your Burnout

Featured, Improvement, Process
If you’re feeling exhausted, overwhelmed, and even depressed at work, you may be burned out. The first step to remedying the situation is to understand what’s causing it. Try tracking how you spend your time for a week, either on paper, in a spreadsheet, or in one of the many apps now available for tracking your time. For each block of time, write down what you’re doing, whom you’re with, and how you feel on a scale of 1–10, where 1 means angry or depressed and 10 means joyful or energized. This will give you a sense of which activities and people are diminishing your energy, so that you can start limiting your exposure to them. The goal is to decrease time spent on tasks, people, and situations that drain…
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An Educated Consumer Is Your Best Customer

An Educated Consumer Is Your Best Customer

Communication, Featured, Improvement
There used to be a clothing retailer whose commercials stated, "An informed consumer is our best customer." The meaning of the phrase was that the more the consumer knew, the more they could see that the retailer provided the best service and value. The concept is an important one, albeit one that is usually ignored. Too many companies adhere to the opposite. Take a look at ads from Capital One and eBates. Capital One talks about cassock bonuses, relying on the fact that consumers won't do the math and realize the cash back is less than their first month's interest payment. Commercials for eBates contain people talking about how much they got "paid for shopping" when in reality they offer a rebate on purchases. To get the hundreds of dollars…
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Is Cybersecurity Incompatible With Digital Convenience?

Is Cybersecurity Incompatible With Digital Convenience?

Improvement
Imagine this common scenario. Two customers log onto your site at the same time. The first one struggles to remember his log-in and password, goes through a password-reset process, and winds up feeling frustrated at what seems like a clunky process. He thinks “Why can’t this site just remember my password for me?” The second enters her password and gets right into her account—and then worries that, in an age of escalating cyberattacks, your site does not seem very secure. She would have appreciated a second challenge, or even the delivery of a secure one-time password giving her access to her account information. These two customers have very different expectations about their digital security: One values convenience, the other security. How can you possibly make both of them happy? Our research…
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Sales Enablement Best Practices and Challenges

Sales Enablement Best Practices and Challenges

Improvement, Process
Sales enablement has been one of the hottest topics in B2B marketing and sales for the past few years. Last year, CSO Insights launched a new research study devoted specifically to sales enablement, and last month, the firm published the results of the 2016 edition of its study. The 2016 CSO Insights Sales Enablement Optimization Study provides valuable insights regarding how companies are implementing sales enablement and how well it is working. The 2016 study is based on input from 400 survey respondents, a majority of which (58.9%) are based in North America. Most of the respondents were affiliated with small and mid-size companies. Nearly three-fourths (73.6%) were with companies having $250 million or less in annual revenue, and 42.5% were with companies having less than $10 million in annual revenue. (Note:…
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5 Reasons Why Your Sales Strategy Has Failed

5 Reasons Why Your Sales Strategy Has Failed

Improvement
The sales department is the most important department within your company because that’s what makes you the money you need to keep going. They are responsible for making sure that customers view you positively. They are also responsible for coming up with new and innovative strategies. It’s important to look to companies like Apple to teach your company how to sell. Take inspiration from those who are successful. This guide is going to show you some of the aspects of why your sales and brand building efforts flopped. Read the entire article at Business.com.
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19 Things Really Productive People Refuse to Do

19 Things Really Productive People Refuse to Do

Improvement, Personal Growth, Process
Next year marks a full decade since the debut of Tim Ferriss's massive bestseller, The 4-Hour Workweek. If you haven't read it, you pretty much need to go download it now. If I had to characterize the book, I'd say it's less of a "how-to" guide to success and productivity than a "how not to" book. It's largely about eliminating the things that distract you from achieving your life goals, so that you can spent more time actually achieving and enjoying those goals. Read the entire article at Inc. Magazine
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The Best Leaders Question Everything

The Best Leaders Question Everything

Featured, Improvement, Leadership
It can be difficult for leaders (especially senior ones new to their roles) to pause before acting. But when was the last time you stopped to ask, “Why are we doing it that way?” Leaders must constantly explore new ideas and seek out new thinking from those around them. You need to regularly ask uncomfortable questions and think about whether to change or abandon an existing strategy. If someone asks you "why?" strong leaders don't take it as a challenge. They take it as an opportunity to find improved ways of meeting that why. Only poor leaders discourage questions. Only people who have no leadership skills will ever use the answer, "Because I said so." The best leaders step back and look at the big picture every so often. They…
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8 Things the Most Successful People Do Every Night

8 Things the Most Successful People Do Every Night

Improvement
The importance of good morning habits is a no-brainer. It's common sense that if you wake up early and do good things to ramp your body and mind up for the day, those things will pay off. How we spend our evenings gets a lot less attention, but it's just as important--the time that bridges one day into the next. Train yourself to make that transition a great one with these eight evening habits borrowed from highly successful people. 1. Read to learn. Growth requires learning, and the more topics you're engaged and interested in, the more effective you can be. But there's rarely time during the workday to feed your mind or learn something new. If you set aside some time to read in the evening, you'll find it's…
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Why Every Entrepreneur Must Follow the 10X Rule

Why Every Entrepreneur Must Follow the 10X Rule

Improvement
As co-founder of a startup, I am constantly juggling my priorities to focus on the initiatives that will help our company grow as fast as possible. As we scale, I think about things with a 10X mindset, laid out by Grant Cardone in his book The 10X Rule: The Only Difference Between Success and Failure. It provides an awesome blueprint for how leaders can rise above to take "massive action" instead of behaving like everybody else and settling for average results. To apply this mindset, every time you have to make a hard decision, ask yourself this question: Is this going to propel the company, person, or project by a factor of 10? Read the entire article in Inc. Magazine
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How Steve Jobs Saved Nike (and Apple) With 1 Simple Piece of Advice

How Steve Jobs Saved Nike (and Apple) With 1 Simple Piece of Advice

Improvement
When Nike named Mark Parker its CEO in 2006, one of the first things Parker did was call Apple CEO Steve Jobs for advice. At the time, Nike was trying to fit its digital strategy into its line of hundreds of thousands of products. Steve Jobs said one thing that stuck with Parker: "Nike makes some of the best products in the world. Products that you lust after. But you also make a lot of crap. Just get rid of the crappy stuff and focus on the good stuff." "He was absolutely right," said Parker. "We had to edit." Instead of going into another product line for technology, Nike stuck to what it did best while partnering with Apple. The result was Nike+, reportedly one of the most successful Nike campaigns ever. Read the entire article in Inc. Magazine
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