Let’s face it. No matter what business you are in, you are not the only one. Other business people are trying to sell the same (or at least similar) products and services as you are. Standing out from your competition means being able to differentiate yourself from them. How do you do that? Here are some methods to consider:
- Specialize: Focus on a specific part of your business and be an expert in it. While an insurance agent mat offer a wide range of policies, they can specialize on long-term care insurance and be certified as an expert in that. An ad agency can specialize in radio ads and jingles. Whatever your business is, you can choose to be a specialist
- Targeting: You can target a specific audience to work with. You can target a specific industry or demographic to work with. B2B services can target professional practices or manufacturing. Consumer based businesses can target specific demographics, aiming their brand at women, millennials, baby boomers, etc.
- Personality: The one thing your competition does not have is you. Use your personality to set yourself apart. People do business with people they know, like, and trust. Connect with your customers on a personal level to create a stronger bond.
To find out how The Modern Observer Group can help you differentiate your business, set up a fee consultation here.