In the world of big data, everyone’s information is being collected, analyzed, and acted upon. So if all of this data is being used, why don’t things happen the way they are predicted? The answer comes down to one fact: human behavior is not data driven.
People act and react emotionally. Buying patterns are emotionally driven. People will research and use data to choose what to buy or, more often, to justify their purchases, but the decision of what and when to buy are emotional at their core. To build rapport with your customers, you must connect with them on an emotional level.
Research shows that the most effective way to maximize customer value is to move beyond mere customer satisfaction and connect with customers at an emotional level – tapping into their fundamental motivations and fulfilling their deep, often unspoken emotional needs. That means appealing to any of dozens of “emotional motivators” such as a desire to feel a sense of belonging, to succeed in life, or to feel secure.
Decide how you can best connect on an emotional level and put that at the core of every interaction you have with your customer.
Connect With Us