Communication matters. Whether you’re pitching your business to a client, speaking in front of a crowd, or simply interacting with your team, how you communicate can make or break your success. There’s a problem most people miss. The difference between what you’re saying and what your audience is hearing can destroy everything you’re working for. It doesn’t matter how passionate you are or how great your message is if you’re not getting through to the people you’re trying to reach.
You could be putting in hours of work, refining your pitch, and thinking you’re doing everything right, but if you’re not aligned with your audience, it’s all for nothing. This misalignment leads to missed opportunities, failed negotiations, and a whole lot of frustration.
How does this gap between what you’re saying and what your audience hears show up in your business and career? How can you fix it? Let me tell you why a coach can be a game-changer.
What You’re Saying vs. What They’re Hearing
As a business leader, entrepreneur, or salesperson, you’re often saying one thing while your audience is hearing something completely different. This happens all the time. People hear what they want to hear, not necessarily what you intended to communicate. They bring their own biases, experiences, and emotions to the table. And unless you’re on the same wavelength, you’ll miss the mark.
Think about it. You’re giving your best pitch, laying out the facts, and thinking, “This is solid.” But your potential client isn’t focused on your facts—they’re thinking about how your product will make their life easier or harder, how it fits into their budget, or how they feel about you as a person. They could be distracted by something that has nothing to do with what you’re saying but has everything to do with how they feel about it.
Here’s an example. There is an insurance company that is running a commercial featuring two of their spokespeople arguing. One of the characters is a baby and the other cannot pronounce the company’s name correctly. The intent is supposed to be humorous. The message the ad sends is “We hire morons.” It’s not a good image for an insurance company.
When this disconnect happens, you and your business lose. The worst part is, you might not even realize it until it’s too late.
Why It Happens
The gap between what you’re saying and what your audience is hearing comes down to a lack of understanding of your audience’s needs, desires, and perceptions. If you’re not speaking to the audience’s internal dialogue—the one they’re having in their head—then you’re not speaking their language.
Let’s say you’re pitching a product. You might be focused on the technical aspects of what it does, the features, the innovation. Your audience may not care about the technical details unless it answers their burning questions: Will this make my life easier? Will it help me grow my business? Will it solve my problems faster than anything else on the market?
They’re not listening to your pitch the way you think they are. They’re filtering it through their lens of priorities, fears, and desires. If you’re not in tune with that, it’s game over.
The Danger of Not Getting It Right
If you fail to bridge the gap between what you’re saying and what your audience is hearing, you’re not just losing a sale or a client. You’re creating friction. Friction leads to resistance. And resistance leads to lost opportunities.
When this happens in business, that friction could look like a stalled negotiation, a client that walks away, or an email that never gets opened. In your career, it could look like a promotion you never get. In life, it might be the breakdown of relationships with those closest to you. All of it stems from communication that’s not getting through.
When your communication isn’t on point, it kills your ability to influence, sell, and build lasting connections.
How a Coach Can Help You Fix This
This is where a coach comes in. If you’re not getting the results you want, a coach can help you understand where the breakdowns are happening and teach you how to communicate more effectively. A coach will look at how you’re presenting your message and fine-tune it until it resonates with your audience.
A coach can help you identify these blind spots by offering objective, experienced feedback. They’re able to look at your approach and tell you exactly where it’s falling short. More importantly, they’ll help you develop the skills to get your message across clearly and powerfully.
Here’s what a coach will help you with:
- Understanding Your Audience: A coach will help you get inside the heads of your audience. They’ll teach you how to identify their needs, pain points, and desires so you can craft messages that speak directly to what they care about. You can’t just speak to what you want to say—you have to speak to what your audience needs to hear.
- Tailoring Your Message: Once you know your audience’s pain points, your coach will help you adjust your message to speak their language. This means stripping away unnecessary jargon, focusing on benefits, and delivering value in a way that resonates with them on a deeper level.
- Mastering Non-Verbal Communication: Communication isn’t just about words. Your body language, tone, and facial expressions speak volumes. A coach will help you become more aware of how you’re coming across and guide you to show up with confidence and authority.
- Building Rapport and Trust: A coach will teach you how to build rapport quickly, so your audience feels heard and understood. Trust is everything in business and relationships. If people don’t trust you, they won’t listen to you. A coach helps you master this skill so that you can win over your audience in minutes.
- Closing the Gap Between What You Say and What They Hear: Finally, a coach will teach you how to listen actively and read your audience’s responses in real-time. You’ll learn how to adjust your approach on the fly to make sure your message lands.
The Bottom Line
Success isn’t just about having a great product or service—it’s about how you communicate that product or service to the right people in the right way. The gap between what you’re saying and what they’re hearing can sabotage everything you’re working for, but with the right coach, you can fix it.
A coach doesn’t just teach you how to talk better. They teach you how to connect. They help you align your message with your audience’s needs and build lasting relationships. If you want to sell more, close more deals, and elevate your business or career, getting this communication gap fixed is one of the most important investments you can make.
So stop leaving money on the table. Start listening. Start refining your communication. Get a coach who can help you become a master at speaking to your audience in a way that resonates, influences, and drives results.
Your success is just a conversation away. Schedule a call here or contact us at the information below. Modern Observer Group programs are based on the Businetiks system as detailed in the book, “The Businetiks Way.”
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