If you’re tired of spinning your wheels, setting goals that never quite click, or chasing “shoulds” that leave you burned out or bored, it’s time for a better approach—one that actually works. It’s time to create SMARTER goals. Not just goals that sound good, but goals that move you. Goals that are aligned with your values, grounded in purpose, and built for action. And here’s the kicker: a great coach can help you not only set those goals—but become the person who achieves them.

What Makes a Goal Great?

Before we talk about SMARTER goals, let’s talk about what makes a goal worth chasing. A great goal is:

• Outcome focused – Know your why. Not just any why—a WHY that excites you. That lights a fire under your feet and keeps you pushing when motivation fades.
• In line with your values – When your goals are aligned with what truly matters to you, achieving them becomes easier and way more fulfilling.
• Stated in the positive – Instead of focusing on what you want to stop doing, focus on what you want to startcreating. That small shift? It’s powerful.

Now, let’s go one level deeper and talk about what makes a goal SMARTER.

SMARTER Goals: The Blueprint for Real Success

These aren’t just smart—they’re SMARTER, which means they’re:

• Specific – Clarity is power. Vague goals create vague results. Know exactly what you’re aiming for.
• Measurable – If you can’t measure it, you can’t manage it. You need to know when you’ve hit the mark.
• Action-oriented – Goals need momentum. They need verbs. What will you do?
• Realistic – Stretch yourself, but don’t set yourself up to fail. If it’s not achievable, it’s not motivating.
• Time-bound – Deadlines create focus. Open-ended goals don’t get done.
• Expansive – Your goals should stretch you. They should feel exciting. Big enough to matter.
• Relevant – If the goal doesn’t mean anything to you, it won’t stick. It has to matter deeply.

A Coach Helps You Ask the Right Questions

It’s not just about making lists. It’s about asking the right questions:

• What’s the specific outcome you want?
• What’s the pain of not getting there?
• Is this your goal—or something you feel like you should do?
• Does it feel exciting? Fulfilling? If you could have it today, would you take it?

Most people never ask these questions—let alone answer them honestly. A coach creates space for clarity, challenge, and courage. They help you strip away the noise and focus on what really matters.

Uncovering Obstacles—Before They Stop You

No journey is obstacle-free. But what if you could see them before they hit?

A coach helps you explore:

• What’s great about your current situation?
• What might you have to give up to move forward?
• What parts of your identity need to grow?
• How will your goal affect the rest of your life?

You’ll face hard truths. But you’ll also find powerful leverage.

Right-Sizing Your Goal

Goals don’t have to be all-or-nothing. With a coach, you can scale your goal:

• What’s the minimum version of success?
• What’s your target level?
• What would make this goal extraordinary?

This way, you always win—and you build confidence as you go.

Leveraging Resources

You’re not starting from zero. You already have resources—skills, relationships, grit—that can fuel your success. A coach helps you:

• Inventory your current strengths
• Identify gaps and needs
• Build a resource strategy to move forward

Don’t Just Set Goals—Win at Them

SMARTER goals don’t just give you a target. They give you momentum. When they’re rooted in your values and fueled by purpose, you stop pushing and start pulling—toward a life that lights you up.

But here’s the truth: you don’t have to do it alone. A great coach gives you clarity, accountability, strategy, and support. They help you become the version of you that doesn’t just want more—but gets more.

Set your SMARTER goals. Work with a coach. Change your life.  Schedule a call here or contact us at the information below. Modern Observer Group programs are based on the Businetiks system as detailed in the book, “The Businetiks Way.”