The “New” Normal Isn’t New


There has been a lot of talk about “the new normal” during the Covid-19 crisis. This seems to be a favorite phrase in media. In 1977 the new normal was that oil and gasoline would be scarce. In 1999 the new normal was that retail stores would go out of business and all shopping would be done online. In 2009 the new normal was that there would be high unemployment and if you were older than 50 you may never work again.

None of these predictions were accurate and neither are the current ones. The reason for this is that they all fail to take into consideration what “normal” really is. If you’ve been in business for any amount of time, you should already know that normal is adapting to change on a regular basis.

Whether it’s because of advances in technology, changes in the economy, or a major health crisis, you always have to adapt to changing conditions. On a smaller scale this changes could be a new competitor or difficulty in finding qualified employees. Every day brings changes that cause us to change the way we do business. This can be new processes, new suppliers, discontinuing products or services and adding new ones.

Don’t fear the new normal. It isn’t that different from the old one.

To find out how a Modern Observer Group coach can help you adapt to changing times, contact us here.