Let’s cut to the truth: success without purpose feels hollow. You can have the titles, the business, the house, and still feel like something’s missing. That “something” is your true purpose—your True North.
It’s not about what looks good on paper. It is about what feels right in your soul. It’s the “why” behind everything that drives you, the compass that guides your boldest moves, and the anchor that holds you steady when life throws chaos your way.
Here’s how you discover it—and how a coach helps you get there faster, clearer, and more powerfully than ever.
The True North Process
The True North Process is when you ask yourself four questions:
- What do I care about?
- What am I good at?
- Who does that help?
- Can I make money at it?
If you care about something, but aren’t good at it, that is not your purpose. Conversely, if you are good at something but don’t care about it, that is not your purpose. When you find something that meets both criteria, you must ask yourself who it helps and can you make money at it. If it doesn’t help anyone, it is not your purpose, and while something may meet the first three criteria, if you can’t make money with it, it is a hobby, not your true north. As noble as the work may be, you must be able to support yourself. This seems wrong to many people, but it’s about having the resources to fulfill your purpose.
Ask the Bigger Questions
Finding your True North doesn’t start with strategy. It starts with self-discovery. What lights you up and makes you lose track of time? What do you fight for? If you knew you couldn’t fail, what would you do? The answers aren’t out there—they’re already inside you. You just have to ask the right questions.
Look at the Patterns in Your Past
Your life leaves clues. That moment you felt fully alive? That time you knew you made an impact? Those aren’t accidents. They’re signposts pointing to your purpose. True North isn’t built—it’s uncovered. You’ve been living pieces of it all along.
Align with Your Values, Not Just Your Goals
Goals are what you want. Values are who you are. When your actions don’t match your values, stress, burnout, and confusion follow. When they do align? You become unstoppable. Purpose isn’t a destination—it’s a decision to live in alignment, every day.
Get Out of the Comparison Game
Your purpose will never come from copying someone else’s path. Your True North is yours—and trying to be someone else will only steer you off course. The moment you stop chasing someone else’s dream is the moment you start living your own.
Take Purpose-Driven Action
Purpose without action is just a dream. Once you uncover your True North, it’s time to build around it—your business, your career, your lifestyle. You don’t need all the answers to start. You just need the courage to take the next right step.
When You Find Your True North, Everything Changes
Decisions get easier. Stress melts away. You stop asking, “What should I do?” and start living from a place of “This is who I am.” Your True North is already in you. You don’t have to keep drifting. The compass is inside you—and it’s time to follow it.
Ready to discover your True North? Let’s unlock the purpose that will fuel your passion, guide your goals, and power your next level. Schedule a call here or contact us at the information below. Modern Observer Group programs are based on the Businetiks system as detailed in the book, “The Businetiks Way.”
