Even though businesses buy solutions to their problems, purchase decisions are very often made at an emotional level. A brand that appeals emotionally builds trust and a feeling of belonging, guiding customers toward understanding and value. That emotional link can make all the difference…
Market share, product features and price points aren’t the only parameters that determine business success. It is becoming more and more dependent on mind share, an intangible but incredibly powerful factor. But what is mind share, and why is it so important for companies…
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