If you can’t tell me your value proposition in one sentence, your business is already bleeding opportunity. Simply out, your value proposition is what makes people say “yes” to you instead of the other guy.It’s the reason they hand over their money, take your…
Most business people have problems in one key area: messaging. You’ve got the product. You’ve got the service. But your story? It’s either boring, confusing, or completely missing. You’re out here talking features while your audience is out there drowning in problems. Here’s the…
Communication matters. Whether you’re pitching your business to a client, speaking in front of a crowd, or simply interacting with your team, how you communicate can make or break your success. There’s a problem most people miss. The difference between what you’re saying and…
When it comes to making connections with other people, the words we use have a huge impact. They affect how people see things, how they feel, and how we affect other people in the end. When it comes to the many language tools we…
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