Psychographics Is Key To Knowing Your Customers
Businesses are continuously searching for more effective ways to connect with their target audience. Traditional demographic data—such as age, gender, […]
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Tag: customer
Forget Market Share, Seek Mind Share
Market share, product features and price points aren’t the only parameters that determine business success. It is becoming more and […]
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What Is Your Customer Looking For?
It’s very common for business owners to say “everyone can use us.” In reality, not everyone is going to be […]
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What Matters Is The Customer
A few years ago I attended an event in which most of the attendees were programmers. As everyone introduced themselves […]
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Your Customers’ Perception Is Reality
You’ve worked hard to build the reputation of your company as well as your own. You have a very specific […]
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Know Your Targets
There’s an old saying that 50% of advertising works but no one knows which 50%. The proliferation of social media, […]
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Target Your Customer. It Isn’t Everybody.
You may believe that your product or service is the best thing since sliced bread and that it can benefit […]
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