Businesses are continuously searching for more effective ways to connect with their target audience. Traditional demographic data—such as age, gender, income, and location—are helpful but often fall short of providing a full picture of consumer behavior. This is where psychographics come into play, offering…
Market share, product features and price points aren’t the only parameters that determine business success. It is becoming more and more dependent on mind share, an intangible but incredibly powerful factor. But what is mind share, and why is it so important for companies…
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