If you can’t tell me your value proposition in one sentence, your business is already bleeding opportunity. Simply out, your value proposition is what makes people say “yes” to you instead of the other guy.It’s the reason they hand over their money, take your…
Most business people have problems in one key area: messaging. You’ve got the product. You’ve got the service. But your story? It’s either boring, confusing, or completely missing. You’re out here talking features while your audience is out there drowning in problems. Here’s the…
I was privileged to take part in an amazing event. From March 19-21, Las Vegas was on fire with the FINAL 10X Growth Conference. 7,500 people packed the venue, but the real flex? Over 150,000 logged in virtually from all over the world. Every…
Communication matters. Whether you’re pitching your business to a client, speaking in front of a crowd, or simply interacting with your team, how you communicate can make or break your success. There’s a problem most people miss. The difference between what you’re saying and…
Even though businesses buy solutions to their problems, purchase decisions are very often made at an emotional level. A brand that appeals emotionally builds trust and a feeling of belonging, guiding customers toward understanding and value. That emotional link can make all the difference…
These days, our email inboxes are always full of messages that want our attention. Not many emails get read, but if you use the right tactics, you can make sure that yours are not only opened but also read and acted upon. To make…
Due to the speed of life, we often come across events that require us to act right away. A rude comment from a coworker, an unexpected setback, or even something as easy as getting stuck in traffic could be the cause. When these things…
When it comes to making connections with other people, the words we use have a huge impact. They affect how people see things, how they feel, and how we affect other people in the end. When it comes to the many language tools we…
The idea of personal branding is more important than ever in today’s digitally connected world. Building a strong personal brand can have a big effect on your success. It doesn’t matter if you’re an aspiring business owner, a freelancer, or a worker trying to…
Market share, product features and price points aren’t the only parameters that determine business success. It is becoming more and more dependent on mind share, an intangible but incredibly powerful factor. But what is mind share, and why is it so important for companies…
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