What Matters Is The Customer
A few years ago I attended an event in which most of the attendees were programmers. As everyone introduced themselves […]
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Tag: customer
Your Customers’ Perception Is Reality
You’ve worked hard to build the reputation of your company as well as your own. You have a very specific […]
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Know Your Targets
There’s an old saying that 50% of advertising works but no one knows which 50%. The proliferation of social media, […]
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Target Your Customer. It Isn’t Everybody.
You may believe that your product or service is the best thing since sliced bread and that it can benefit […]
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Know How Your Customer Operates
It’s very common for business owners to say “everyone can use us.” In reality, not everyone will use your business. […]
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What Do Your Potential Customers Believe?
You know your business. You know your products, your services, their features and benefits. You know that people will benefit […]
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Business Needs More Than A Cause
There has been a lot of talk about social enterprises, business that serve their community. While serving the community is […]
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How to Communicate with Your Customers in a Crisis
In a fast-moving crisis, it’s important for leaders to communicate with empathy and honesty — not just internally, but externally […]
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Customers Are Rarely Right But You Have To Make Them Think They Are
We’ve all heard the axiom, “The customer is always right.” Most of us have experienced the opposite. Customers rarely know […]
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Is Your Business Mask Worthy?
In an episode of “Seinfeld” Elaine found out that her favorite contraceptive had been discontinued. Needing to stretch her supply […]
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