Forget Market Share, Seek Mind Share
Market share, product features and price points aren’t the only parameters that determine business success. It is becoming more and […]
Read more →Market share, product features and price points aren’t the only parameters that determine business success. It is becoming more and […]
Read more →It’s very common for business owners to say “everyone can use us.” In reality, not everyone is going to be […]
Read more →A few years ago I attended an event in which most of the attendees were programmers. As everyone introduced themselves […]
Read more →You’ve worked hard to build the reputation of your company as well as your own. You have a very specific […]
Read more →There’s an old saying that 50% of advertising works but no one knows which 50%. The proliferation of social media, […]
Read more →You may believe that your product or service is the best thing since sliced bread and that it can benefit […]
Read more →It’s very common for business owners to say “everyone can use us.” In reality, not everyone will use your business. […]
Read more →You know your business. You know your products, your services, their features and benefits. You know that people will benefit […]
Read more →There has been a lot of talk about social enterprises, business that serve their community. While serving the community is […]
Read more →In a fast-moving crisis, it’s important for leaders to communicate with empathy and honesty — not just internally, but externally […]
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