Improve Your Strengths, Not Weaknesses

Improvement
We all have strengths and weaknesses. It's natural to want to improve your shortcomings. However, given the time and effort involved to move from slightly below average to slightly above. Instead, try focusing on your strengths. Make what you're already good at an even greater asset. After all, if you really want to make a difference in your business, your career, or your life, it's your strengths that will lead the way. It's more challenging to move from well above average to even more above average, but you'll enjoy it more since your strengths are things you likely already take pleasure in doing. And don't worry about having too much of a good thing. Have you ever worked with a leader who possessed too much character or was too strategic?…
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Get More From Your Business Card

Communication, Improvement
Despite the proliferation of digital tools, the business card is not going away any time soon. Your card, and how you use it, can have a big effect on how you are perceived and whether or not you get a sale. Follow these tips to maximize your impact: Always Keep Some On You: You never know when a networking opportunity may spring up. A casual trip to the bank or running some errands could lead to a chance encounter with someone whose business might benefit you or your business. When such chance encounters happen, having a business card on hand makes information exchange seamless, as opposed to worrying about finding something to write your information down on. Exhibit Proper Etiquette: There is in fact a right way and a wrong way to…
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Pay Attention To The Man Behind The Curtain

Improvement
We all know the scene. The giant head is scaring Dorothy and friends when Toto pulls the curtain back revealing that the great and powerful Oz is really a traveling salesman. This is a great metaphor for success. What people see is the great and powerful Oz. All of the hard work and struggles take place behind the curtain. When we look at our contemporaries and competitors, we're seeing the wizard. It's easy to get jealous or envious because you're only seeing what they want you to see. The truth is behind the curtain. No one has ever had everything go their way. Everyone has a struggle to overcome. Some people wear that struggle on their sleeve and some keep it behind the curtain. Peek behind the curtain. That's where…
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It’s All Connected

Improvement, Innovation
When asked the question, what is the first thing you do in the morning, one businessperson answered, "That has nothing to do with my business."  Another posted a comment on a link to an article about Kanye West's branding that the link should be on Facebook because Kanye has nothing to do with business. These business people are looking at their lives through blinders. Things belong in one box or another. This is keeping them from being successful because everything you do and see is connected. Do you think that if things are bad at work it doesn't affect you at home? If you have problems at home, can you really turn it off while you're at work? People talk about work-life balance as if they weren't part of the…
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The Devil Is In The Details

Attitude and Mindset, Improvement
Not long ago I was making dinner and grabbed a box of Shake & Bake to coat some pork chops. For those of you who haven't used this, every box comes with two bags of coating and two bags. I grabbed Th first bag and noticed something amusing. There was no opening. Something went wrong on the assembly line a the cutter missed the bag. Then I looked at the second bag. It too was uncut.  This wasn't a big deal but when I found the same problem in another box it became obvious that someone wasn't paying attention to the details. The details in your business aren't a small thing. When the details aren't right, people notice. There are hundreds of pictures on social media captioned "You had one…
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The Importance of Continuing Education

Improvement
Many professions require you to take ongoing classes in order to keep your license current. What about those of us that don't have this requirement? Does it mean we are exempt from having to continue learning new things? Absolutely not! The world is changing rapidly. All of us must continue to learn new concepts to stay at the top of our games. I had a conversation with a SCORE counselor. For those of you not familiar with SCORE, it is a program from the SBA where retired executives who volunteer their time to help people start businesses. The counselor in question was retired for awhile and had not continued learning. As a result, when the topic of marketing came up he was unfamiliar with inbound marketing, social media, content marketing…
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