Sometimes You Need To Leave Well Enough Alone

Sometimes You Need To Leave Well Enough Alone

Evaluate, Featured, Improvement
I'm on a diet. I mention this partially because someone told me not to and I am a malcontent. More importantly than that, I am using it to illustrate a point. I mentioned that I was on a diet and that it was working in a conversation. The person I was speaking to mentioned she had gained weight and I said I was on a diet as a way to sympathize. I expected that it would end there. Instead the person went on to tell me I shouldn't say I am on a diet and to started to tell me all sorts of things I should be doing instead. She chose to focus on the word diet instead of the fact that what I was doing is working. There are always…
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A Successful Entrepreneur Shares 3 Key Secrets to His Success

A Successful Entrepreneur Shares 3 Key Secrets to His Success

Improvement
On January 31st, 2012, I set out to start my own small business. My new life after working for someone else has been filled with freedom, success, and riches. Sounds sexy, right? Not quite. It has also been filled with periods of stress, failures, and financial woes. This is the life of an entrepreneur. I have learned many lessons since starting Futureforth. I want to share three key lessons to help you with your own small business journey. These are obviously not my only tips. I plan to share a few more when I speak at The UPS Store Small Biz Salute event in Nashville, Tenn. this month. Read the entire article in Inc magazine
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21 Business Books Worth Reading at Least Once a Year

21 Business Books Worth Reading at Least Once a Year

Improvement
As the saying goes: "Leaders must be readers." But, let's face it, you can also waste a lot of time reading the wrong books that don't offer the value you're looking for. Whether you're an aspiring entrepreneur, team leader or a seasoned business veteran, moving forward means remaining forever teachable. Thankfully, we're lucky enough to live in an age with open access to the mistakes, triumphs and stories of others. The right expert advice at the right time can often offer you a shortcut to success. Read the entire article at Inc magazine
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When Something Goes Terribly Wrong

When Something Goes Terribly Wrong

Featured, Improvement
We all hope everything runs smoothly. In the real world, things have a tendency to go astray. Sometimes the problem is minor and sometimes it can be catastrophic. How your custom,res react depends on how you handle the situation. Take Samsung. You can't have a more catastrophic problem than your product spontaneously exploding. Will customers flee? Probably not because Samsung handled the situation well. They got out in front, announced a recall, explained what caused the problem and replaced the defective product. Samsung was quick, transparent and didn't try to shift the blame. Likewise when Tylenol had its tampering scare in 1982. They handled the situation so well that it is still taught in crisis management courses. They removed the product from the shelves quickly and changed the packaging to…
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Get to the Root Cause of Your Burnout

Get to the Root Cause of Your Burnout

Featured, Improvement, Process
If you’re feeling exhausted, overwhelmed, and even depressed at work, you may be burned out. The first step to remedying the situation is to understand what’s causing it. Try tracking how you spend your time for a week, either on paper, in a spreadsheet, or in one of the many apps now available for tracking your time. For each block of time, write down what you’re doing, whom you’re with, and how you feel on a scale of 1–10, where 1 means angry or depressed and 10 means joyful or energized. This will give you a sense of which activities and people are diminishing your energy, so that you can start limiting your exposure to them. The goal is to decrease time spent on tasks, people, and situations that drain…
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An Educated Consumer Is Your Best Customer

An Educated Consumer Is Your Best Customer

Communication, Featured, Improvement
There used to be a clothing retailer whose commercials stated, "An informed consumer is our best customer." The meaning of the phrase was that the more the consumer knew, the more they could see that the retailer provided the best service and value. The concept is an important one, albeit one that is usually ignored. Too many companies adhere to the opposite. Take a look at ads from Capital One and eBates. Capital One talks about cassock bonuses, relying on the fact that consumers won't do the math and realize the cash back is less than their first month's interest payment. Commercials for eBates contain people talking about how much they got "paid for shopping" when in reality they offer a rebate on purchases. To get the hundreds of dollars…
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Is Cybersecurity Incompatible With Digital Convenience?

Is Cybersecurity Incompatible With Digital Convenience?

Improvement
Imagine this common scenario. Two customers log onto your site at the same time. The first one struggles to remember his log-in and password, goes through a password-reset process, and winds up feeling frustrated at what seems like a clunky process. He thinks “Why can’t this site just remember my password for me?” The second enters her password and gets right into her account—and then worries that, in an age of escalating cyberattacks, your site does not seem very secure. She would have appreciated a second challenge, or even the delivery of a secure one-time password giving her access to her account information. These two customers have very different expectations about their digital security: One values convenience, the other security. How can you possibly make both of them happy? Our research…
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Sales Enablement Best Practices and Challenges

Sales Enablement Best Practices and Challenges

Improvement, Process
Sales enablement has been one of the hottest topics in B2B marketing and sales for the past few years. Last year, CSO Insights launched a new research study devoted specifically to sales enablement, and last month, the firm published the results of the 2016 edition of its study. The 2016 CSO Insights Sales Enablement Optimization Study provides valuable insights regarding how companies are implementing sales enablement and how well it is working. The 2016 study is based on input from 400 survey respondents, a majority of which (58.9%) are based in North America. Most of the respondents were affiliated with small and mid-size companies. Nearly three-fourths (73.6%) were with companies having $250 million or less in annual revenue, and 42.5% were with companies having less than $10 million in annual revenue. (Note:…
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5 Reasons Why Your Sales Strategy Has Failed

5 Reasons Why Your Sales Strategy Has Failed

Improvement
The sales department is the most important department within your company because that’s what makes you the money you need to keep going. They are responsible for making sure that customers view you positively. They are also responsible for coming up with new and innovative strategies. It’s important to look to companies like Apple to teach your company how to sell. Take inspiration from those who are successful. This guide is going to show you some of the aspects of why your sales and brand building efforts flopped. Read the entire article at Business.com.
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19 Things Really Productive People Refuse to Do

19 Things Really Productive People Refuse to Do

Improvement, Personal Growth, Process
Next year marks a full decade since the debut of Tim Ferriss's massive bestseller, The 4-Hour Workweek. If you haven't read it, you pretty much need to go download it now. If I had to characterize the book, I'd say it's less of a "how-to" guide to success and productivity than a "how not to" book. It's largely about eliminating the things that distract you from achieving your life goals, so that you can spent more time actually achieving and enjoying those goals. Read the entire article at Inc. Magazine
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